Detailed below is the description for a WAAM event we hosted in the past. To learn more about current WAAM events, please visit our ”What’s New” page and RSVP to our events if interested. Join WAAM to get email updates on our events and activities. Check out our Event Milestones page to view a more detailed listing of some of our previous key WAAM events.

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Description:
Are you advertising your website on a tight budget? Are you trying to get more from your PPC Search Engine Marketing program? Would you like to easily test out your marketing message on thousands of your target audience?

Join WAAM for a dinner discussion on “Pay Per Click Search Marketing. Optimizing Google advertising to drive results for your business” NEXT SUNDAY, MARCH 9 (6:30 – 9 pm). At this WAAM talk, CEO of Nowspeed Marketing, Dave Reske, will share some practical tips gleaned from years of proven experience that you can employ to drive more qualified and cost-effective leads to your website. Hear real case studies on SEO marketing strategies that are being used by industry leaders such as Dunkin’ Donuts, Red Hat, Samsung, Ascendent Systems, Demandware, VFA.

At this educational FREE talk, you'll learn how to do the following:

1. Leverage Pay Per Click search marketing as a grassroots marketing technique to drive traffic to your new website on a shoestring budget
   
   
2. Use Google Adwords to test out a marketing strategy and messaging direction if you’re planning to introduce a new product or service
   
   
3. Build an optimized, focused search marketing campaign to
   maximize qualified leads and customers to your website at the lowest possible cost

Please RSVP to Janet Si-Ming Lee at jlee6_98@alum.wellesley.edu or 617.686.5147 by Friday night, March 7th ESPECIALLY IF YOU PLAN TO EAT so we don't order too much. All WAAM events are open to Wellesley and MIT alumni and interested individuals. ~11-$13 per person for dinner take-out. Most likely ordering Thai or Tibetan food. Presentation starts at 7pm followed by a Q&A discussion; meet and dine with fellow WAAMers a half-hour earlier at 6:30 pm.

• What is Pay Per Click search marketing?
• When is it most appropriate to run a Pay Per Click search campaign?
• What are the overall steps one might undertake in crafting a Pay Per Click search marketing campaign?
• How do you determine price and placement for google adwords to get 1the most cost-effective leads?
• How do you evaluate which ads are performing better?
• How does search marketing campaigns for technology firms differ from marketing efforts for other types of firms?

About our WAAM Guest Expert:
In 2003, Dave Reske founded Nowspeed Marketing, an internet marketing firm that delivers world-class demand generation solutions for leading companies around the globe. Prior to Nowspeed, David was founder and CEO of Onward Technologies, a web marketing and systems integration firm, where he led the company to significant growth. Founded in 1994, Onward Technologies was a leading provider of Internet marketing and business-critical web-based applications for Fortune 500 companies. Dave is a veteran industry speaker at internet and e-commerce conferences nationwide.