attraction:

There is lot of confusion at the initial entering of the museum due to the lack of information or understanding of where to go or what to do. There is an Information Desk with an attendant situated in the lobby, but it is so unobtrusive in the environment that it is faster and easier to locate the bathrooms than museum information. Our idea for the interface was that, like the Information Desk, it would not intrude on the visitor and lobby environment but also that it would be attractive and curious so that visitors would be drawn to look at it.

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