Our client is composer Sam Wu, currently a first-year at Harvard University. Sam has written for the Melbourne, Shanghai, and Guangzhou Symphony Orchestras.
This website's purpose is to further Sam's musical career and facilitate him in his activism and artistic expression.
Main audience: The targeted audience of this website would include arts administrators, professors, admissions officers, administrators of grants or competitions, and members of the Board of Directors for various symphonies and orchestras.
Secondary audience: An alternative audience group may be fellow musicians who may be interested in collaborations, and possibly even fans and followers in the future.
Computer familiarity: We are assuming that the primary audience (administrators, professors, etc), unlike many internet users, are not very computer-savvy.
Unlike the generic audience...: The majority of his audience may not be musicians themselves, though they may be involved in the music industry or very experienced with listening to and critiquing music. This is the case with many arts administrators and boards of directors.
Challenges: One of our challenges is that a significant number of his viewers will be people whose mother language is not English, but Chinese. Another challenge is with minimizing load times, as the site will be fairly media-heavy.
Main page - The facade or storefront of the entire website. Should contain very minimal substantive content and is simply an introductory title page to the site itself.
About page - This is the main page for Sam's personal information. This will be a centralized place for the audience to get to know him in a quick and efficient way, as is one of our main goals in building this website. Content of this page include his bio and CV/resume.
Media Gallery page - As is stated in our first goal, this is where all of Sam's media content can be centralized in one easily accessible place. This page contains different kinds of categorized media files, including...
Calendar page - This page display information about future events and announcement. The calendar helps the audience to make further and direct connections with Sam. One possible audience group, fellow artists, would be able to attend Sam's concerts and another audience group, art professionals, could make decisions on furthering their connections with Sam upon seeing him in person.
Press page - As a way of helping the viewers of the website to further understand Sam and his work, a Press page including all press coverage of his compositions and performances should be included. Boards of directors or administrative officials will be interested in knowing how accomplished or well known he already is in order to measure his current accomplishments against his future potential.