This ad is an influencer collaboration with Priorities USA, a Democratic political action committee (PAC), advocating for reproductive justice. In the Instagram video, the creator role-plays as an”ABG”(Asian Baby Girl), a term often used to describe a specific subculture among young Asian women, similar to "valley girl" or "sorority girl" stereotypes. The video is an argument by the creator for the importance of reproductive rights.
        The storyline follows the creator in conversation with her ”little,” presumably a younger sorority member, whom we view from a first-person perspective as she navigates a crisis involving an unexpected pregnancy (what “we” say is shown as text on the screen). The creator, adopting an "older sister" role, finds her "little" who is scared and unsure after another community member discourages her from considering abortion. The narrative positions the creator as both empathetic and informed, creating a contrast with the younger character’s confusion. We see the creator guide her through all the available choices, clearing her confusion about the reproductive options accessible to her. Near the end of the video, she turns partially towards the camera and talks about how glad she is that they are in a state where reproductive options are accessible, and how it would be so much scarier in a state without access. She emphasizes this is why it is “important to stand up against anti-abortion lawmakers.”
        Two primary persuasive tactics appear in this ad: appeal to emotion and slippery slope. The appeal to emotion is most evident as the viewer connects with the character’s distress and feels empathy toward her situation. This creates a visceral reaction, guiding the audience to view reproductive rights as necessary for those who might face similar hardships. Additionally, there is a slight implicit slippery slope suggesting that not standing up to anti-reproductive access lawmakers will leave everyone, maybe even you, without access to any reproductive rights, heightening the sense of urgency and advocacy for reproductive justice. The use of familiar “characters”/stereotypes and the popular POV video style, engage users who may be scrolling by to stay longer and to feel an affinity to these characters.
        This ad feels highly personalized. I often see content aligned with Asian American subcultures, including videos about Asian American experiences. I am also more on the progressive side of the political spectrum, so the ad likely resonates with others in my demographic—I would not be surprised if this ad came to me as a result of segmentation and they have data on me that I am Asian and progressive (Doctorow).
        Despite the use of fallacy of appeal to emotion, I find this ad genuinely compelling. Its ability to merge a popular POV video format with a sensitive social issue is really creative and makes the topic accessible, presenting a stance on reproductive justice in a way that’s relatable to a younger, socially conscious audience although it may not change or even reach the minds and phones of viewers who strongly oppose reproductive justice.