Phase 1: User and Task Analysis

Users Personas Tasks Domain

Users

We sent the following questionnaire to various student organizations and friends and received the following results. We then constructed personas of students based upon this data.

Most frequented dining halls

Factors that influence where to eat

Usage of Wellesley Fresh website

The following user profiles were then created using this information:

Persona 1: Athlete

Persona 2: Science Nerd

Persona 3: Vegan who’s allergic to everything

Persona 4: Social Butterfly

Persona 5: Foodie

Tasks

High-Level Tasks

Questions to ask about task

Domain