The US and the UK
Team Sai
@teamsai
Twitter doesn't just influence our political opinions, it can and has
been weaponized to impact our real world politics.
#cambridgeanalytica
Elections and politics have been affected by companies weaponizing technologies like
Twitter to share targeted content and influence real world voting.
Through the intense collection of data, companies like Cambridge Analytica
were able to create targeted advertising to publish on Twitter, check
engagement levels and adjust the advertisments as needed and eventually swing
voter behaviour and get people to vote for Donald Trump .
Examples include how swing voters were shown advertisements including famous Trump
supporters to influence them to vote for Trump.
Image from The Guardian
Similarly to the 2016 US Presedential Elections, Leave. The ads were used to target Twitter users who were on the fence about whether to vote
remain or leave for the Brexit campaign. Like in the U.S, the ads swayed people to vote for the more coneservative side, with people voting
leave for Brexit, contributing to the final decision to leave the European Union.
"used datasets created by Cambridge Analytica to target voters with online
political messages to potentially sway public opinion"
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Politico
Image from The Daily Dot